Explain a business proposition to the occupants of an elevator in the time it took them to ride to their floor. In other words, an elevator speech that worked was able to describe and sell an idea in 30 seconds or less. Today, an elevator speech can be any kind of short speech that sells an idea, promotes your business or markets you as an individual.
 
1. Know Your Audience
2. Know Your Self
3. Outline Your Talk
4. Finalize Your Speech