AACC & Verizon Presents: Social Media Matters w/ It's Ashley Amber!

The goal of this workshop is to empower entrepreneurs with the fundamental skills and knowledge needed to leverage social media effectively for their businesses. Participants will gain practical insights, hands-on experience, and strategic approaches to enhance their online presence and engage with their target audience.
 
Free!!!
 
Dates, Times and Location:
March 20th - 2 pm - 3 pm - Hybrid @ AACC office and Zoom
April 17th - 2 pm - 3 pm - Hybrid @ AACC office and Zoom
May 15th - 2 pm - 3 pm - Hybrid @ AACC office and Zoom
June 19th - 2 pm - 3 pm - Hybrid @ AACC office and Zoom
July 17th - 2 pm - 3 pm - Hybrid @ AACC office and Zoom
August 21st - 2 pm - 3 pm - Hybrid @ AACC office and Zoom
 
Duration: Six 1-hour sessions, with breaks for interactive activities and Q&A.



March & June
Session 1: Social Media Basics
 

• Overview of the importance of social media for businesses
• Key social media platforms and their demographics, deciding what platform is right for your business.
• Understanding the buyer's journey on social media

• Setting up business profiles on major platforms (Facebook, Instagram, Threads, Tik Tok)
• Crafting a compelling bio and profile description
• Establishing brand consistency across platforms

• Identifying target audience and creating buyer personas
• Types of content that resonate with your audience.
• Building a Content calendar

• Profile setup and optimization.
• Analytics tool exploration
• Digital content calendar

• Workshop slides and handouts
• Resource guide with recommended tools and apps
• Digital calendar

• Access to a private Facebook community for continued learning and networking opportunities.