Every business on some level is a business by default meaning that a system, client base, product, service, or culture was created in the vacuum of an intentional and designed system, client base, product, service, or culture. The lifecycle of a business makes default a necessity, in the beginning, we do what we can to survive. However, the key to growth, and more importantly, energizing & profitable growth is to continually design the default out of your business. Join us for a 45-minute conversation on how to move from a Business by Default to a Business by Design.