AACC Presents: Digital Growth Lab: AI-Driven Website Creation Building Your Site Right

AI can help you build a website faster than ever — but knowing what to build still requires strategy. In this hands-on Digital Growth Lab, participants will explore how to use AI-powered tools to build or improve their websites while learning the foundational elements that turn a website from a digital brochure into a tool for visibility, engagement and conversion.
Participants will learn how to:

• Identify the essential elements every effective small business website should have to build trust and drive action.
• Use AI strategically to help plan, build and improve website content, structure and user experience.
• Evaluate their own website through the eyes of a potential customer and identify opportunities to improve messaging and conversions.