Join us and learn how to market your small business!

• Customer Decision Process (AIDA) - Awareness, Interest, Desire & Action, the four steps that any customer goes through when purchasing your product or service.  
• Knowing Your Customer

• How do you identify Who Your Customers are vs. Who you would like them to be?
• What are your customers demographic, geographic, and psychographic profiles and how does that play into what marketing outlets you choose
•  What Motivates a Potential Customer beyond the Awareness Stage  
•  Basic Media Overviews  
• Pros and cons of Radio, Digital, TV, Cable, Transit etc
•  How Transit Creates Awareness and Fills their basic advertising needs 
• Chamber member discount packages 
• Q and A