BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20261119T153000Z
DTEND:20261119T170000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:MBAC Presents: Buried: Why Small Business Owners Sound Generic — and a Simple Way to Lead With Your Story
DESCRIPTION:Learn why small business owners often fall into generic\, metric-focused language when describing their work\, and how that can weaken their message.\n\n\n\nDiscover how to lead with the story behind your business to make a stronger impression.\n\n\n\nWHAT TO EXPECT:\n\n\n\n\n\n	Explore why business messaging can sound generic\n	Understand what gets lost when you lead with metrics instead of your story\n	Take part in a live exercise to uncover the story behind what you do\n	Learn how to bring your story into pitches\, websites\, and presentations
X-ALT-DESC;FMTTYPE=text/html:<div>\n<div>\n<div style="font-size: 24px\; line-height: 1.59\; direction: ltr\; letter-spacing: 0em\;">\n<p><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">L</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">e</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">arn</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> w</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">hy</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> </span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">sm</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">al</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">l</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> bu</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">siness</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> </span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">o</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">w</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">n</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">ers </span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">oft</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">en</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> </span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">fall</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> </span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">in</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">t</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">o</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> gene</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">r</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">ic</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">\, m</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">et</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">r</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">ic-</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">focu</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">sed</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> language</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> wh</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">en</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> </span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">des</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">cribing</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> thei</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">r wo</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">rk</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">\, and how</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> th</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">at</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> </span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">can</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> w</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">eake</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">n</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> </span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">t</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">heir</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> m</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">e</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">s</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">s</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">ag</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">e</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">.</span></p>\n</div>\n\n<div style="font-size: 24px\; line-height: 1.59\; direction: ltr\; letter-spacing: 0em\;">\n<p><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">Di</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">sc</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">o</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">ve</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">r</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> h</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">ow</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> t</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">o l</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">ead with</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> </span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">the</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> st</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">o</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">ry b</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">ehind your</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> busin</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">ess</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> t</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">o mak</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">e a</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> s</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;">tronger</span><span style="font-weight: 700\; color: rgb(0\, 0\, 0)\;"> impression.</span><br />\n<br />\n<span style="color: rgb(0\, 0\, 0)\; font-size: 21.6686px\; font-weight: 700\;">WHAT TO EXPECT:</span></p>\n</div>\n</div>\n\n<div>\n<ul style="font-size: 20px\; line-height: 1.4\; direction: ltr\; letter-spacing: 0em\;">\n	<li style="list-style: disc\;"><span style="color: rgb(0\, 0\, 0)\;">Exp</span><span style="color: rgb(0\, 0\, 0)\;">lor</span><span style="color: rgb(0\, 0\, 0)\;">e why</span><span style="color: rgb(0\, 0\, 0)\;"> bus</span><span style="color: rgb(0\, 0\, 0)\;">iness</span><span style="color: rgb(0\, 0\, 0)\;"> messaging</span><span style="color: rgb(0\, 0\, 0)\;"> can </span><span style="color: rgb(0\, 0\, 0)\;">s</span><span style="color: rgb(0\, 0\, 0)\;">ound</span><span style="color: rgb(0\, 0\, 0)\;"> gen</span><span style="color: rgb(0\, 0\, 0)\;">eric</span></li>\n	<li style="list-style: disc\;"><span style="color: rgb(0\, 0\, 0)\;">U</span><span style="color: rgb(0\, 0\, 0)\;">n</span><span style="color: rgb(0\, 0\, 0)\;">de</span><span style="color: rgb(0\, 0\, 0)\;">r</span><span style="color: rgb(0\, 0\, 0)\;">st</span><span style="color: rgb(0\, 0\, 0)\;">and what gets lost wh</span><span style="color: rgb(0\, 0\, 0)\;">en you lead with</span><span style="color: rgb(0\, 0\, 0)\;"> metrics i</span><span style="color: rgb(0\, 0\, 0)\;">n</span><span style="color: rgb(0\, 0\, 0)\;">st</span><span style="color: rgb(0\, 0\, 0)\;">ead</span><span style="color: rgb(0\, 0\, 0)\;"> </span><span style="color: rgb(0\, 0\, 0)\;">of y</span><span style="color: rgb(0\, 0\, 0)\;">our story</span></li>\n	<li style="list-style: disc\;"><span style="color: rgb(0\, 0\, 0)\;">T</span><span style="color: rgb(0\, 0\, 0)\;">ake</span><span style="color: rgb(0\, 0\, 0)\;"> p</span><span style="color: rgb(0\, 0\, 0)\;">ar</span><span style="color: rgb(0\, 0\, 0)\;">t i</span><span style="color: rgb(0\, 0\, 0)\;">n </span><span style="color: rgb(0\, 0\, 0)\;">a liv</span><span style="color: rgb(0\, 0\, 0)\;">e ex</span><span style="color: rgb(0\, 0\, 0)\;">erci</span><span style="color: rgb(0\, 0\, 0)\;">se to uncover </span><span style="color: rgb(0\, 0\, 0)\;">the story behi</span><span style="color: rgb(0\, 0\, 0)\;">nd wh</span><span style="color: rgb(0\, 0\, 0)\;">at you d</span><span style="color: rgb(0\, 0\, 0)\;">o</span></li>\n	<li style="list-style: disc\;"><span style="color: rgb(0\, 0\, 0)\;">Learn how t</span><span style="color: rgb(0\, 0\, 0)\;">o bring your </span><span style="color: rgb(0\, 0\, 0)\;">st</span><span style="color: rgb(0\, 0\, 0)\;">o</span><span style="color: rgb(0\, 0\, 0)\;">ry</span><span style="color: rgb(0\, 0\, 0)\;"> i</span><span style="color: rgb(0\, 0\, 0)\;">nto</span><span style="color: rgb(0\, 0\, 0)\;"> p</span><span style="color: rgb(0\, 0\, 0)\;">itches\, w</span><span style="color: rgb(0\, 0\, 0)\;">e</span><span style="color: rgb(0\, 0\, 0)\;">b</span><span style="color: rgb(0\, 0\, 0)\;">sit</span><span style="color: rgb(0\, 0\, 0)\;">es\,</span><span style="color: rgb(0\, 0\, 0)\;"> and</span><span style="color: rgb(0\, 0\, 0)\;"> p</span><span style="color: rgb(0\, 0\, 0)\;">re</span><span style="color: rgb(0\, 0\, 0)\;">se</span><span style="color: rgb(0\, 0\, 0)\;">ntations</span></li>\n</ul>\n</div>\n</div>\n
LOCATION:Deer Park Library
UID:e.717.8277
SEQUENCE:3
DTSTAMP:20261021T171521Z
URL:http://members.theaachamber.com/events/details/mbac-presents-buried-why-small-business-owners-sound-generic-and-a-simple-way-to-lead-with-your-story-8277
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